Marvel Announces All-New Marvel AR App at SXSW Interactive

This year at SXSW Interactive, Marvel announced an exciting update and upgrade to the Marvel AR App, powered by Aurasma. The revolutionary Marvel AR app joins the All-New Marvel NOW! initiative with a new look and new features and the best Marvel comics experience for fans!  The upgraded Marvel AR app delivers better performance than ever before and stellar new AR content for upcoming Marvel titles such as video recaps, character bios, creator commentaries and more available through your iOS or Android device!

John Cerilli, VP, Content & Programming Digital Media says, “After two years and nearly 1,500 executions, Marvel AR is taking a giant leap forward. It’s better functioning, faster playing and is going to set a whole new standard of how we read and interact with our print comics!”

Marvel’s new AR App will now features an editable HTML splash screen that will let users know what’s new in the app each week. Marvel has also updated the app for speed and usability, so now it will take less time for the app and exciting new AR executions to load for users!

Marvel’s new AR App will continue to provide more of the in-depth, behind the scenes features you love, from exclusive interviews to 3D animation, and increased regular content across books, such as the returning series “Marvel Science” and videos straight from the creators.

Marvel Comics is, once again, building a reading experience that takes you beyond the written page and into a truly immersive experience that you can be excited to call YOUR UNIVERSE!

Download the Marvel AR app in iTunes and in Google Play

Join the conversation on Twitter using #Marvel and #MarvelSXSW.

About Marvel:

Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com

About SXSW Gaming

SXSW Gaming is an integral part of the SXSW experience. This diverse and widely popular array of events combines well-loved elements of geek culture with the cross-console video game world. And it all happens in Austin, Texas, a true hotbed for the expanding gaming industry. With Gaming Awards, panels, a free expo, rocking parties and exceptional demos, no event bridges the gap between industry insiders and the general public quite like SXSW Gaming.

 

About SXSW Interactive:

The 21st annual SXSW Interactive Festival returns to Austin from Friday, March 7 through Tuesday, March 11. An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today. Join us in March 2014 for the sessions, the networking, the evening events, the 17th Annual SXSW Interactive Awards, SXSW Accelerator, the SXSW Gaming Expo, the SXSW Trade Show, SXSW Create, the Digital Creative Job Market, cross-industry conversations with attendees from SXSW Film and SXSW Music, and, most of all, the unforgettable inspirational experiences that only SXSW can deliver.

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Updated: March 13, 2014 — 9:59 am

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