Marvel has had a ton of marketing ideas over the last year, some good some bad. Can you really balance out innovative pod-casts and a full-blown selection of online comics with re-writing a flagship character’s history. Well, no matter how angry you feel about Spidey… odds are you will be able to appreciate Marvel’s newest venture with the creators of ABC’s Lost.
Marvel Comics and the hit ABC television series have joined forces in a new, breakthrough promotional campaign featuring a number of “Lost” easter eggs sprinkled throughout a wide variety of Marvel’s January titles including UNCANNY X-MEN #494, INCREDIBLE HERCULES #113, THUNDERBOLTS #118 and WOLVERINE: ORIGINS #21, on sale now.
It won’t always be easy to spot them, though, so it’s time for Marvel and “Lost” fans to break out their best scavenger tools and go a’hunting. You may have recognized an Oceanic Airlines logo or two in the background, but that’s not all—believe us. Be sure to keep a keen eye out for so many more goodies.
“This is an incredibly innovative way for ABC to generate interest and excitement for the show’s upcoming premiere,” says Michael Pasciullo, Vice President Merchandising & Communications for Marvel Entertainment. “We were able to seamlessly integrate these elements from the “Lost” world into the books in a way that does not take away from the stories but adds some fun and intrigue for both our readers and fans of the show as well.”
ABC’s hit show and Marvel Entertainment previously crossed paths when Damon Lindelof, co-creator and executive-producer of “Lost,” wrote stories for the House of Ideas. This latest collaboration leads up to the fourth season premiere of “Lost” on January 31, an event fans have been anxiously anticipating since last May’s shocking third season finale.
Check out the full list of comics that contain “Lost” references below!
AMAZING SPIDER-MAN #548
AVENGERS: THE INITIATIVE #9
CABLE & DEADPOOL #49
CAPTAIN AMERICA #34
CAPTAIN AMERICA: THE CHOSEN #6
FANTASTIC FOUR #553
HOUSE OF M: AVENGERS #4
INCREDIBLE HERCULES #113
MIGHTY AVENGERS #8
NEW AVENGERS ANNUAL #2
NEW X-MEN #46
SPIDER-MAN: SWING SHIFT DIRECTOR’S CUT ONE-SHOT
SPIDER-MAN: WITH GREAT POWER… #1
ULTIMATE IRON MAN II #2
ULTIMATE SPIDER-MAN #118
ULTIMATE X-MEN #90
UNCANNY X-MEN #494
WHAT IF? SPIDER-MAN VS. WOLVERINE
WOLVERINE: ORIGINS #21
WWH AFTERSMASH: DAMAGE CONTROL #1
WWH AFTERSMASH: WARBOUND #2
X-MEN: EMPEROR VULCAN #5